IOR หลายช่องทางสำหรับ ASEAN
ขยายอย่างมั่นใจ

แบรนด์เครื่องมือ precision นาโกย่า (อุปกรณ์อุตสาหกรรม, SME)

ช่องทาง: Shopee SG + Lazada MY

“ผู้จัดการบัญชีเฉพาะเข้าใจจิตวิทยาของผู้ซื้อในอุตสาหกรรม ซึ่งเป็นสิ่งที่ผู้จัดการแพลตฟอร์ม B2C ทั่วไปทำไม่ได้”

Moving from Entry to Standard is not simply adding a second platform listing. It means your inventory logic has to split across two fulfillment pipelines. Your pricing has to account for two different promotional calendars — Shopee's 9.9, 10.10, 11.11 events and Lazada's counterpart campaigns often don't align. Your customer service team has to respond in two platform-native languages with two different dispute resolution protocols.

Standard's dedicated account manager handles all of this coordination. Their single function is ensuring your brand performs consistently across both platforms — not just that it's listed, but that it converts. They optimize product copy, manage campaign participation, and flag inventory depletion risks before they become stockout events.

The brands that get the most out of Standard are those that treat their account manager as a strategic partner, sharing sales targets and seasonal plans 6–8 weeks in advance. The more context the account manager has, the better they can pre-position inventory and campaign spend.

Your dedicated account manager is not a support ticket system. They are a specialist who has typically managed 8–15 Japanese brand ASEAN accounts and understands the specific dynamics of your product category. They review both your Shopee and Lazada performance every week, identify divergences between channels, and propose adjustments before problems compound.

A typical account manager week involves reviewing the previous week's ranking data across both platforms, adjusting keyword bidding for sponsored listings based on conversion data, coordinating with our logistics team on replenishment timing if inventory is within 3 weeks of depletion, and flagging any compliance updates from Singapore or Malaysia customs authorities that could affect your product category.

At the monthly performance review, your account manager presents results against the targets set the previous month, explains variances (both positive and negative), and presents the next month's plan including any campaign participation recommendations, pricing adjustments, and product page optimization tests. The review is designed to take 45 minutes and produce three clear actions.