Singapore: a small market with outsized IOR infrastructure value.
Singapore's 6 million population punches above its weight: average household spend on imported goods is among the highest in Asia. For Japanese brands, Singapore functions primarily as an IOR infrastructure base — the legal entity that enables ASEAN-wide operations — rather than a volume consumer market. The real commercial upside emerges when Singapore IOR enables Malaysia, Thailand, and Vietnam channels simultaneously.
Thông tin pháp nhân
Có nền tảng pháp lý tại Singapore.
Mọi hợp đồng với TNGAP đều được bảo đảm bởi một thực thể đã đăng ký tại Singapore với hồ sơ ACRA có thể xác minh được.
Tại sao Singapore?Cơ sở quy định
- UEN
- 202548372K
- Địa chỉ
- 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
- Giám đốc
- Uruma Matsushita (Founder & CEO)
Ozora Matsui (COO)
Toshikazu Muramatsu (CSO, Singapore resident) - Cơ sở pháp lý
- Cấu trúc Hub-and-Spoke — PE non-recognition xác nhận bởi Christopher & Lee Ong
- Liên kết
- Phục vụ các công ty thành viên JCCI tại Singapore và ASEAN
Four regulatory layers every Japanese brand must navigate.
GST / Tax
Singapore GST is 9% as of April 2026, up from 8% in 2024. All commercial goods imports above SGD 400 are subject to GST. Overseas vendors supplying digital services to Singapore consumers must register for GST if annual taxable turnover exceeds SGD 1 million. IRAS (Inland Revenue Authority of Singapore) administers GST registration, which typically takes 2-4 weeks. TNGAP's registered Singapore entity is GST-number active and absorbs the administrative burden.
Customs / Declaring Agent
Singapore Customs requires all import declarations to be submitted by a licensed Declaring Agent (DA). TNGAP works with 5 certified carrier partners — including Nippon Express SG, Yusen Logistics, Kerry Logistics, Dimerco, and Kintetsu World Express — all of whom are Singapore Customs-licensed. The DAS (Declaring Agent System) declaration process takes 1-3 working days for standard cargo categories.
Marketplace Licensing
Shopee SG, Lazada SG, and Qoo10 all require sellers to have a Singapore-registered business entity or appoint a Singapore-based IOR. Cross-border seller listings without a Singapore entity are subject to delisting. TNGAP's UEN 202548372K satisfies this requirement across all three platforms simultaneously.
Data / PDPA
Singapore's Personal Data Protection Act (PDPA) governs all consumer data collected through marketplace transactions. TNGAP's compliance framework ensures that customer data collected through Shopee SG, Lazada SG, and Qoo10 channels is processed in accordance with PDPA requirements. MAS (Monetary Authority of Singapore) fintech regulations apply if payment services are involved.
Channel landscape
Singapore marketplace differences that matter.
Shopee SG
Dominant consumer marketplace in Singapore. Shopee Guaranteed program requires IOR documentation for all imported goods categories. Japanese beauty, food supplements, and home goods perform strongly. Shopee SG has a dedicated Japan Brand section with high discoverability. Commission rates: 2.5-3.5% depending on category.
Lazada SG
Strong in electronics and lifestyle categories. LazMall (brand flagship store program) requires ACRA-registered seller. Japanese brands with established product lines benefit from LazMall's premium positioning. IOR mandate strictly enforced since Q1 2026 platform update.
Qoo10 SG
Originally a Korean-origin platform with strong Japanese product affinity. Qoo10 SG has the highest concentration of Japanese brand customers in Singapore. Particularly strong for beauty, stationery, and household goods. Seller registration requires Singapore business entity or authorized agent.
Phase 1 — Immediate. No waiting.
Singapore entry is the fastest TNGAP activation: 5-10 business days from contract signature to first marketplace listing. Week 1: ACRA entity verification and IOR carrier assignment. Week 2: Marketplace seller account setup. Week 2-3: First shipment received at Spaceship SpaceLabs fulfillment center. Week 3-5: Customs declaration and marketplace listing live. Standard Plan is appropriate for single-channel Singapore-only entry. Pro Plan is recommended for brands using Singapore as the gateway to Malaysia and beyond.
Shopee SG + Qoo10 live in 22 days.
Challenge
Osaka-based functional food company, 45 employees. Had been selling to Singapore-based distributors at wholesale prices. Wanted to capture direct-to-consumer margin on Shopee SG and Qoo10 without establishing their own Singapore entity.
Result
First sales within 3 days of going live. Month 3 GMV: SGD 18.400. GST compliance maintained throughout. No customs holds.
We went from distributor pricing to retail pricing in 22 days. The margin difference alone paid for TNGAP for the first year.
Export Manager — Functional Food Company, 45 employees, Health & WellnessSingapore Hub — ASEAN Spokes
Mọi hợp đồng qua pháp nhân Singapore. Vận hành địa phương qua đối tác được kiểm chứng tại từng thị trường.
Lưu ý pháp lý: Cấu trúc không công nhận PE được xác nhận bởi Christopher & Lee Ong, Singapore
5 đối tác được chứng nhận. Tất cả đặt tại Singapore.
Đối tác được chứng nhận
Đối tác được chứng nhận
Đối tác được chứng nhận
Đối tác được chứng nhận
Đối tác được chứng nhận
Cập nhật quy định Singapore.
Tháng 4/2026
Ngưỡng đăng ký GST được điều chỉnh cho nhà cung cấp nước ngoài cung cấp dịch vụ kỹ thuật số và hàng giá trị thấp.
2026 liên tục
Thực thi CITES chặt chẽ hơn đối với mỹ phẩm chứa dẫn xuất từ loài được bảo vệ.
Câu hỏi thường gặp
Trung tâm Singapore — câu hỏi thường gặp
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