Built by people who know the ground.

Founder & CEO

Uruma Matsushita

— Tokyo, Japan

Uruma Matsushita founded TheNewGate Inc. in Tokyo in 2018, in response to a structural gap he observed in the Japanese professional services market: companies with world-class talent and products, consistently underperforming in cross-border contexts because the surrounding infrastructure — compliance, logistics, regulatory navigation — was either absent or poorly structured. His founding thesis was simple: professional services infrastructure, built with the same precision Japanese manufacturing applies to product quality, could unlock international commercial potential that was being systematically left unrealised.

Under his leadership, TheNewGate Inc. grew from a startup to a 570-person, 15-office operation spanning IT staffing, trade compliance, and cross-border e-commerce advisory. The growth was not accidental — it followed a consistent methodology: establish the infrastructure before scaling the commercial operation, build depth in a defined vertical before expanding horizontally, and measure success by client outcomes rather than engagement volume. These principles, refined across eight years of Japanese market operations, are the direct precursors to TNGAP's operational architecture.

The decision to form TheNewGate Asia Pacific was Matsushita's, and it reflected a conviction that had been building since 2022: the Japan-ASEAN trade corridor represented a structurally undersolved problem. Japanese brands had the products. ASEAN markets had the demand. The gap was infrastructure — specifically, the IOR certification, marketplace compliance, and logistics partnership layer that most Japanese SMEs could not afford to build independently in each target market. TNGAP was the answer: a purpose-built infrastructure entity, not a consultancy, domiciled in Singapore and designed for the specific problem of Japanese brand ASEAN expansion.

Matsushita operates from Tokyo, where TheNewGate Inc.'s headquarters manages the parent company's Japanese operations, finance, and TNGAP subsidiary governance. His leadership model for TNGAP is delegated and operational: strategic direction from Tokyo, with execution authority concentrated in Singapore under CSO Muramatsu. This structure reflects a deliberate decision to keep TNGAP operationally Singapore-based, with Tokyo providing institutional depth and governance oversight.

COO — Chief Operating Officer

Ozora Matsui

— Tokyo, Japan

Ozora Matsui joined TheNewGate Inc. during its founding period, bringing more than twenty years of operational executive experience in Japanese business environments. His background spans corporate finance, subsidiary governance, operational compliance, and the organisational infrastructure required to scale professional services companies across multiple locations without losing operational coherence. At TheNewGate Inc., he is the architect of the systems that allow 570 professionals across 15 offices to operate with consistent quality standards.

For TNGAP specifically, Matsui built the overseas subsidiary governance framework — the legal, financial, and operational protocols that govern how a Tokyo-based parent manages a Singapore-domiciled operating subsidiary. This framework was not retrofitted after incorporation; it was designed before TNGAP was formed, as part of the pre-launch infrastructure work that characterises the TheNewGate approach. The result is a subsidiary that operates with Singapore-speed and regulatory compliance while maintaining the financial controls and governance transparency that TheNewGate Inc.'s institutional structure requires.

Matsui is based at TheNewGate Inc.'s Tokyo headquarters, where he oversees the operational integration of TNGAP into the parent company's governance structure. This includes financial reporting, compliance oversight, and the operational infrastructure decisions that affect both the Tokyo parent and the Singapore subsidiary. His presence at Tokyo HQ ensures that TNGAP's Singapore operations are not disconnected from the parent company's institutional knowledge — a design choice that reflects the founders' belief that depth of operational experience is the primary competitive advantage in professional services.

CSO — Chief Strategy Officer

Toshikazu Muramatsu

— Singapore resident

Joined TheNewGate Inc. at founding. Singapore-based CSO leading TNGAP strategy: IOR provider network management, ASEAN trade compliance, and Japanese brand market-entry strategy. TNGAP’s first executive on the ground in Singapore.