Ready to ship. Not ready for a monthly consultant fee.
Entry is designed for Japanese brands whose demand is already validated but operations aren't in place. You know people will buy your product. You just need a predictable, transparent path to list it and keep selling.
Annual contract. Fixed fee. No commission. Your margin stays yours.
TheNewGate Asia Pacific — Entry PlanEverything you need for market validation.
SGD
1,500
SGD 1,500 – 2,000 / year
Typical customer
Built for brands in early validation.
Entry Plan is designed for brands at the beginning of their ASEAN journey — where the priority is learning, not scaling. The annual structure removes the pressure of monthly commitments, letting you move at a validation pace.
Annual budget management preferred over monthly subscription
Testing one marketplace channel in Singapore or Malaysia
No existing ASEAN entity or IOR provider
Monthly GMV target under SGD 10,000
Know when to upgrade.
| Feature | Entry Plan | Standard Plan |
|---|---|---|
| IOR registration | ✓ | ✓ |
| Customs renewal | Annual | Monthly |
| Email support | Japanese & English | Japanese & English |
| Marketplace channels | 1 channel | 2 channels |
| Dedicated account manager | — | ✓ |
| Monthly strategy review | — | ✓ |
| SLA | 1 business day | 4 business hours |
| Contract term | Annual | Monthly |
When to upgrade: When your monthly GMV consistently exceeds SGD 10,000, Standard tier gives you a dedicated account manager and multi-channel support.
See Standard Plan →When one channel is no longer enough, Standard is waiting.
Upgrade trigger
When your monthly GMV exceeds SGD 8,000 for 2 consecutive months, or your product gets organic demand in a second market, Standard starts making sense.
Before upgrade
Single platform, fixed fee, limited channel options
During upgrade
We review your data, recommend the second channel, contract migration with no downtime
After upgrade
Two-channel operations, faster SLA, more sophisticated reporting
Osaka health supplement brand: First year established in Singapore.
Osaka Health Supplement Brand (food supplement, SME)
Channel: Shopee SG
Month 0: Joined Entry at SGD 3,800/year
Month 3: First-month GMV of SGD 2,100
Month 9: Monthly GMV exceeds SGD 8,000
Month 12: Upgraded to Standard, added Lazada MY
The fixed annual fee let us know where our costs were. No hidden commissions, no surprises.
Operations Director — Osaka Health Supplement BrandWhy a fixed annual fee beats commission-based models
Commission-based trading companies typically charge 15–25% of your ASEAN revenue. On SGD 8,000/month, that's SGD 1,200–2,000 per month — or SGD 14,400–24,000 per year — just for the operational layer, before any media spend, customs fees, or compliance costs.
Entry's fixed SGD 3,800/year means you know your cost structure before your first shipment. You can model profitability at different GMV levels. You can decide whether to increase ad spend or pull back based on data, not on margin anxiety. That predictability is worth more than the nominal cost difference.
We've seen Japanese brands paralyzed by commission structures that turned profitable months into breakeven months at the operational layer. Entry removes that variable entirely.
Choosing the right first channel
Shopee Singapore is the right first channel if your product has strong visual appeal, an established price positioning, and you want to validate demand before adding inventory complexity. The platform's Guaranteed Lowest Price mechanics and free shipping thresholds create predictable consumer behavior.
Shopee Malaysia offers a larger addressable audience in the personal care, health, and home categories, with lower average order values but higher transaction volumes. Lazada Malaysia tends to attract older, higher-income consumers and performs better for technical or premium products.
Entry includes a channel selection consultation as part of onboarding. We review your product category, margin structure, and target consumer to recommend the single channel most likely to validate demand within the first 90 days.
How Entry operations work week-to-week
Entry is not a set-and-forget service. Every week, we review your Shopee or Lazada listing's search ranking, conversion rate, and return rate. If ranking drops, we investigate whether the cause is algorithm change, competitive pricing pressure, or listing quality. If conversion rate is below 2%, we test revised product imagery or copy. If return rate exceeds 5%, we investigate whether the issue is product description accuracy, packaging, or logistics quality.
Monthly, you receive a performance report that includes GMV, number of orders, average order value, top-performing SKUs, customer geographic distribution, and advertising ROAS. The report includes a plain-language interpretation and three recommended actions for the following month. We don't just send you data — we tell you what to do with it.
Quarterly, we conduct a pricing review. ASEAN consumer prices are dynamic — Shopee's algorithm actively rewards sellers who participate in platform promotions, and competitors adjust pricing constantly. We compare your positioning against the top 10 competitors in your category and recommend whether to hold, adjust, or participate in the next major campaign event.
Entry's 24-hour customer service SLA covers all buyer-initiated contacts on your Shopee or Lazada store: product questions, order status inquiries, return requests, and negative review management. Our team responds in the buyer's language — English, Malay, or Mandarin Chinese — with brand-appropriate tone guidelines that you set during onboarding. We do not use generic templates. Every response reflects your brand's voice and resolves the buyer's issue in a single interaction wherever possible.
Entry also covers negative review management. When a buyer leaves a 1 or 2-star review, we respond within 24 hours with a resolution-focused message that addresses the specific complaint and offers a remedy. Well-managed review responses consistently convert dissatisfied buyers into retained ones, and platform algorithms reward sellers with active response rates above 95%.
Our response quality is audited monthly. If average response time exceeds 20 hours or buyer satisfaction scores drop below 4.7/5.0, we conduct an immediate service review and course-correct within 7 days.
Regulatory Foundation
- UEN
- 202548372K
- Address
- 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
- Directors
- Uruma Matsushita (Founder & CEO)
Ozora Matsui (COO)
Toshikazu Muramatsu (CSO) - Legal Basis
- Hub-and-Spoke legal structure confirmed by Christopher & Lee Ong, Singapore
- Affiliation
- Serving JCCI member companies across Singapore and Southeast Asia
Certified Carrier Network
FAQ
Common questions about Entry Plan.
Entry plan brands receive a 4-business-hour response SLA for all compliance and customs queries. One dedicated point of contact handles your entire ASEAN presence.