ASEAN is not one market anymore. It's four.
Pro is designed for Japanese brands operating in multiple ASEAN markets or planning to enter multiple markets in the next 12 months. You need a synchronized multi-market strategy, not isolated single-country plans.
Four channels. Four markets. One Singapore contract.
TheNewGate Asia Pacific — Pro PlanFull-stack ASEAN operations.
Pro Plan is the complete ASEAN operations layer — designed for brands that have proven their market and are ready to scale simultaneously across channels and countries.
SGD
3,500
SGD 3,500 / month
What we cover, line by line.
| Channel | Customs | GST | Brand permit | Logistics |
|---|---|---|---|---|
| Shopee SG | Covered | |||
| Lazada SG | Covered | |||
| TikTok Shop SG | On request | Covered | ||
| Shopify SG | On request | Covered |
When scale proves the higher investment is justified.
Upgrade trigger
Monthly GMV exceeds SGD 35,000 for two consecutive months, or you're evaluating a third ASEAN market.
Before upgrade
Two-channel operations, approaching Standard capacity limits
During upgrade
We conduct full market expansion planning, Pro team takes over within 30 days
After upgrade
Up to 4 channels, 4 markets, custom dashboard, quarterly C-Suite reporting
Tokyo cosmetics brand: From 2 channels to 4 markets in 6 months.
Tokyo Cosmetics Brand (beauty, mid-size)
Channels: Shopee SG/MY + Lazada MY/TH
Month 0: Upgraded from Standard to Pro, monthly GMV SGD 48,000
Month 2: TH market live, Lazada TH launched
Month 4: 4-channel monthly GMV SGD 89,000
Month 6: Monthly GMV breaks SGD 124,000, 2 markets enter Top 50
“The Pro team understood that we weren't just selling products — we were building a brand. Multi-market strategy was designed synchronously, not pieced together.”
Estimate your Pro Plan IOR cost.
Use the estimator to get a preliminary view of your IOR cost structure before our first call.
Estimate in 30 seconds, then talk to us — no obligation.
vs. establishing your own Singapore entity: SGD 15,000–30,000 + 3–6 months
When ASEAN stops being a single strategy and becomes four strategies
Singapore and Malaysia share the Malay language family but have almost nothing else in common from a market dynamics perspective. Singapore's median household income is roughly 5× Malaysia's. Singapore consumers index heavily toward premium, Japan-origin positioning. Malaysian consumers are more price-elastic but more brand-loyal once acquired.
Thailand and Vietnam are structurally different again. Thailand's e-commerce market is dominated by Shopee and Lazada but with TikTok Shop growing aggressively in the 18–35 demographic. Vietnam's logistics infrastructure is improving but fragmented — same-day delivery works in Ho Chi Minh City and Hanoi, and nowhere else.
Pro's multi-market coverage means we operate with market-specific playbooks for each country, not a single approach scaled across geographies. Your Shopee SG listing is optimized for trust signals and premium positioning. Your Shopee MY listing is optimized for price-off campaigns and bundle mechanics. Your TH and VN operations are calibrated to local promotional calendars and payment preferences.
The economics of Pro at full scale
At SGD 35,000+ monthly GMV, the economics of ASEAN operations shift significantly. Shipping volumes justify consolidated freight contracts. Platform partner manager relationships unlock early access to campaign slots. Advertising algorithms have enough conversion data to optimize efficiently. The brands that scale fastest at this level are those that commit to platform visibility — participating in every major campaign, maintaining advertising continuity across search and display.
Pro's quarterly C-Suite briefings are designed to give your Japan-side leadership team a clear view of ASEAN performance in the context of your overall brand strategy. We don't just report GMV — we contextualize it against category growth, competitive market share, and the investment required to maintain or improve position.
The Pro tier is our highest-engagement offering. It requires active participation from your brand team — sharing product pipeline, promotional calendars, and marketing assets 60+ days in advance. The brands that treat Pro as a partnership rather than an outsource consistently outperform those that treat it as a managed service.
How Pro coordinates across four channels and four markets
Pro's multi-market coordination is built on a shared operational calendar that syncs promotional activity across Singapore, Malaysia, Thailand, and Vietnam. When Shopee runs a 9.9 sale, it runs simultaneously across all four markets with different discount depths calibrated to each market's price sensitivity. When you launch a new SKU, it's staged — Singapore first, then Malaysia, then Thailand and Vietnam as logistics infrastructure confirms it can support the volume.
The 4-channel matrix means your brand presence is coordinated across Shopee, Lazada, TikTok Shop, and your own site simultaneously. Product pages are not copy-pasted — they are adapted to each platform's format requirements and consumer expectations. TikTok Shop listings emphasize video and influencer content. Lazada listings emphasize specification and comparison. Shopee listings optimize for search ranking and bundle mechanics.
Your quarterly C-Suite briefing includes a market-by-market competitive positioning analysis: where you rank in your category by channel, what share of voice you have in platform search, and what investment would be required to move from your current position to category leadership in each market.
The Pro team assigned to your account includes a senior account manager with multi-country ASEAN experience, a platform operations specialist for each active channel, a compliance coordinator who monitors regulatory changes across SG, MY, TH, and VN, and a data analyst who maintains your custom dashboard. You have direct access to all team members via a shared Slack channel and a designated escalation path to senior leadership for any issue that requires executive-level resolution. Response time for P1 issues — platform outages, sudden ranking drops, compliance alerts — is guaranteed within 4 hours.
Regulatory Foundation
- UEN
- 202548372K
- Address
- 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
- Directors
- Uruma Matsushita (Founder & CEO)
Toshikazu Muramatsu (CSO, Singapore resident) - Legal Basis
- Hub-and-Spoke structure — PE non-recognition confirmed by Christopher & Lee Ong, Singapore
- Affiliation
- Serving JCCI member companies across Singapore and Southeast Asia
Certified Carrier Network
FAQ
Pro Plan — common questions.
Pro plan brands receive same-day SLA across all 4 marketplace channels. Multi-country rollout to Malaysia, Thailand, and Vietnam is handled in a single coordinated operation.