You're already selling. Now you need a system.
Standard is designed for Japanese brands that already have initial traction in ASEAN but are hitting bottlenecks in manual operations. You need two-channel coverage, faster SLA, and real reporting to guide decisions.
The gap between wanting to enter ASEAN and being ready to operate there — we bridge it.
TheNewGate Asia PacificFull stack for active operations.
Most popular
SGD 1,200 – 2,200 / month
4-business-hour SLA · Japanese + English
4 business hours. Japanese or English.
4 business hours response, weekdays
Japanese and English supported
Monthly review cadence
When ASEAN is no longer one market, Pro starts making sense.
Upgrade trigger
When your monthly GMV exceeds SGD 35,000, or you're evaluating a third market, Pro's multi-market coverage and enterprise SLA start generating positive ROI.
Before upgrade
Two-channel operations, operating in two markets
During upgrade
We map your market expansion roadmap, Pro contract takes over seamlessly
After upgrade
Up to 4 channels, 4 markets, enterprise SLA, and custom analytics
Nagoya industrial equipment brand: Two channels, double the growth.
Nagoya Precision Tools Brand (industrial equipment, SME)
Channels: Shopee SG + Lazada MY
Month 0: Upgraded from Entry to Standard, opened second channel
Month 2: Lazada MY live, GMV SGD 9,800
Month 5: Dual-channel monthly GMV SGD 22,000
Month 8: Monthly GMV breaks SGD 38,000
“The dedicated account manager understood industrial buyer psychology — something a typical B2C platform manager can't do.”
Ready for four channels?
| Feature | Standard Plan | Pro Plan |
|---|---|---|
| IOR registration | ||
| Marketplace channels | 2 channels | 4 channels |
| Dedicated account manager | ||
| Monthly review call | ||
| SLA | 4 business hours | Same day (weekday) |
| Compliance audit | Quarterly check | Monthly audit |
| Logistics optimization | ||
| Contract term | Monthly | Monthly |
When to upgrade: When you need four concurrent channels or same-day SLA, Pro is the next step.
See Pro Plan →What changes when you move from single-channel to two-channel
Moving from Entry to Standard is not simply adding a second platform listing. It means your inventory logic has to split across two fulfillment pipelines. Your pricing has to account for two different promotional calendars — Shopee's 9.9, 10.10, 11.11 events and Lazada's counterpart campaigns often don't align. Your customer service team has to respond in two platform-native languages with two different dispute resolution protocols.
Standard's dedicated account manager handles all of this coordination. Their single function is ensuring your brand performs consistently across both platforms — not just that it's listed, but that it converts. They optimize product copy, manage campaign participation, and flag inventory depletion risks before they become stockout events.
The brands that get the most out of Standard are those that treat their account manager as a strategic partner, sharing sales targets and seasonal plans 6–8 weeks in advance. The more context the account manager has, the better they can pre-position inventory and campaign spend.
The operational foundation Standard builds
At SGD 5,000–35,000 monthly GMV, ASEAN operations start to have real leverage on your Japan P&L. A well-run Standard account typically generates 15–25% gross margin after platform fees, logistics, and service costs — comparable to domestic Japanese channel margins, but with a growth trajectory that most mature domestic channels can't offer.
Standard includes quarterly strategy reviews where we benchmark your performance against comparable brands in your category. If your conversion rate is below category median, we identify whether the issue is product positioning, pricing, or search ranking — and we action the fix before the next review cycle.
The goal of Standard is not just to maintain your current performance. It's to generate the data and operational history that makes a Pro upgrade decision obvious when the time comes.
What your Standard account manager does every week
Your dedicated account manager is not a support ticket system. They are a specialist who has typically managed 8–15 Japanese brand ASEAN accounts and understands the specific dynamics of your product category. They review both your Shopee and Lazada performance every week, identify divergences between channels, and propose adjustments before problems compound.
A typical account manager week involves reviewing the previous week's ranking data across both platforms, adjusting keyword bidding for sponsored listings based on conversion data, coordinating with our logistics team on replenishment timing if inventory is within 3 weeks of depletion, and flagging any compliance updates from Singapore or Malaysia customs authorities that could affect your product category.
At the monthly performance review, your account manager presents results against the targets set the previous month, explains variances (both positive and negative), and presents the next month's plan including any campaign participation recommendations, pricing adjustments, and product page optimization tests. The review is designed to take 45 minutes and produce three clear actions.
Standard's inventory forecasting uses a rolling 12-week demand model updated every week with actual sales data. We alert you when inventory is projected to reach safety stock level (typically 2–3 weeks of supply) and provide a replenishment recommendation — quantity, timing, and whether to ship via air or sea based on velocity and margin. Our logistics team coordinates with Nippon Express SG, Kerry Logistics, or your preferred carrier to ensure consistent lead times. Stockouts are the single biggest cause of Shopee and Lazada ranking drops, and we treat stockout prevention as a non-negotiable operational standard.
Standard also manages your promotional inventory allocation. For Shopee's major campaign events — 9.9, 10.10, 11.11, 12.12 — we pre-position stock at Singapore or Malaysia fulfillment centers 3–4 weeks in advance and coordinate flash deal participation to maximize your ranking during peak traffic periods.
Regulatory Foundation
- UEN
- 202548372K
- Address
- 6 Raffles Quay, #11-07 John Hancock Tower, Singapore 048580
- Directors
- Uruma Matsushita (Founder & CEO)
Ozora Matsui (COO) - Legal Basis
- Hub-and-Spoke model — legal basis confirmed by Christopher & Lee Ong, Singapore
- Affiliation
- Serving JCCI member companies across Singapore
Certified Carrier Network
FAQ
Standard Plan — common questions.
Standard plan includes simultaneous 2-channel marketplace operations. Our median onboarding time is 6 weeks from contract to first live listing.