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Japan-ASEAN trade intelligence, in Japanese and English.

Regulatory guides, compliance checklists, market entry worksheets, and answers to the questions Japanese brands ask most before their first ASEAN shipment.

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3guidesField reports from ASEAN's trade front lines
15Q&AsFAQ — answers to the most common trade questions
2toolsIOR checklist and cost estimator — available now
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Start with these two resources

Checklist

ASEAN Market Entry IOR Checklist (2026 Edition)

15 mandatory steps before your first ASEAN shipment. Covers customs documentation, HSA/SFA/MOH product registration, marketplace seller account requirements, and PE risk basics. Used by JCCI member brands as a pre-contract review tool.

Download checklist
Worksheet

IOR Cost vs. DIY Entity Cost Worksheet

A structured comparison worksheet to calculate the total cost of using TNGAP IOR versus building your own Singapore entity. Inputs: annual GMV, number of channels, number of markets, headcount needs. Output: 3-year cost comparison in SGD.

Calculate your costs

Interactive tool

IOR Cost Estimator

Enter your product category, annual GMV, and target markets. Get an estimated annual IOR cost range in under 60 seconds. No email required.

Category deep dives

Regulation, Marketplace, SST, Logistics, Branding

01

Regulation

Singapore HSA product registration, Malaysia NPRA requirements, Thailand FDA Class 3, Vietnam Ministry of Health import certificates. Country-by-country requirements for cosmetics, F&B, health supplements, and medical devices.

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02

Marketplace

Shopee vs. Lazada vs. TikTok Shop category performance data, commission structures, IOR mandate requirements by channel. Updated quarterly based on TNGAP client portfolio data.

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03

SST & GST

Malaysia SST B2B exemption mechanics (applicable to registered manufacturers), Singapore GST 9% on imported goods, Vietnam VAT reform Q2 2026 impact. Practical calculation examples with real landed cost scenarios.

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04

Logistics

Air vs. sea freight cost benchmarks for Japan-Singapore routes (2026), certified 3PL partner network in SG/MY/TH/VN, cold chain requirements for F&B, last-mile delivery SLA by marketplace.

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05

Branding & Localisation

Japanese product label translation requirements for SG/MY/TH/VN, packaging compliance for food and cosmetics, language localisation standards for Shopee and Lazada storefront content.

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Frequently asked

Quick answers.

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Editorial policy

How TNGAP produces this content

All TNGAP regulatory guides and market intelligence are produced by the TNGAP Compliance and Market Intelligence team, with final review by CSO Toshikazu Muramatsu. Content is updated when regulatory changes occur, not on a fixed publication schedule. Publication dates are shown on each item. If you find an error or outdated information, contact sg@thenewgate.co.jp.

Last reviewed: June 2026

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